Blackberry Free Essays

The product that we have chosen Is Blackberry smartened. The term BlackBerry refers to a line of wireless handheld devices and services designed and marketed by BlackBerry Limited, formerly known as Research In Motion Limited (RIM). Target Markets: Its target markets are Business professionals who opt for high security text messaging and E-mails. We will write a custom essay sample on Blackberry or any similar topic only for you Order Now Productivity of BlackBerry and why It has Targeted the business professionals: During the early 20005, Research In Motion’s Blackberry’s were the most popular smartness In the world; since then, though, RIM’s market hare In the Industry has been eaten up by Apple’s Phone and Google’s Android. Still, the BlackBerry remains a popular model amongst business professionals, as It offers not only a fast and powerful processor, but also Blackberry’s Enterprise Services. This corporate email system makes it easy and convenient for professionals on-the-go to connect to their respective corporate email accounts and is undedicated by other major smartened lines like the phone and Android. Visualize and risk taking strategy: Blackberry main strategy is how secure the customer data and E-mails with this agenda they mainly targeted the business professionals which can be called as a Niche market . With the development of new technology and o. The Android smart phones and phone devices which made the technology user friendly with millions of APS. These Android mobiles and phone has targeted each and every individual right from students who are interested in playing games but also the business professionals by integrating and synchronizing treachery in Motion’s future grows iffier each quarter as it signs on fewer new customers and has had to discount large numbers of BlackBerry smartness and Playback tablets to clear inventory. The company revealed today that its revenue dropped 25 percent in the last fiscal quarter versus a year earlier, a decrease of $5. 6 billion. RIM executives said they were willing to explore other business models, such as licensing all or some BlackBerry technologies to other companies. Some Investors have suggested that RIM license or sell access to Its secure messaging network or Its BlackBerry Messenger instant messaging service. RIM has licensed there IBM services and made the app available In android and Los this made the Blackberry unique. Santos Krishna Surest shogun Blackberry By Crackerjacks messaging and E-mails. Productivity of BlackBerry and why it has Targeted the business professionals: During the early sass, Research in Motion’s Blackberry’s were the most popular smartness in the world; since then, though, RIM’s market share in the industry has been eaten up by Apple’s phone and Google’s Android. Still, the BlackBerry remains a popular model amongst business professionals, as it offers not only a fast and powerful processor, but also BlackBerry’s Enterprise agenda they mainly targeted the business professionals which can be called as a phones and ‘phone devices which made the technology user friendly with millions of PlayBook tablets to clear inventory. The company revealed today that its revenue as licensing all or some BlackBerry technologies to other companies. Some investors have suggested that RIM license or sell access to its secure messaging network or its services and made the app available in android and ISO this made the Blackberry How to cite Blackberry, Papers