Assignment 11 Essay Example | Topics and Well Written Essays - 1750 words

Assignment 11 - Essay Example He argues that the emotions that the appearance creates to people determines their level of appreciation of that particular product. Whatever people see, they react by assigning meaning and value to the item or product. It is by this understanding that product manufacturers try to incorporate affective, behavioural, and cognitive aspects into a product. In the visceral aspects of a product design, the customer is more concerned with how much they like or dislike the product, their emotional response towards the same product, the product’s dichotomous description, whether it is safe or dangerous, pretty or ugly, good or bad. Norman relates these reactions to appearance of the product, and its effects on the customer on their cognitive and affect. The sight of the product, its texture, sound, or smell affects how a person appreciates that product. If the product is eye catching, the likelihood of a person preferring it to another product is high. Women are most likely to be infl uenced by the look and smell, when buying a product (Norman, 2004). Anaesthetics in philosophical terms refer to the nature of art, beauty, and taste with a bigger creation of beauty. It mostly focuses on sensory values and more concerned with judgement. When manufacturing a product, the manufacturer keeps in mind the beauty of such a product for attraction to the people. It is more logic and normal, in deed an expectation that a person is likely to be attracted to a beautiful item than a bad looking item. In justifying his ideas Norman, classified these as behavioural aspects of attraction. According to Norman, a company goes a long way in trying to improve its sales by improving on the image of its products. However, I do not agree with him wholly. The quality of a product is what brings more satisfaction to a customer than just its image. A good-looking product is likely to enjoy high sales over the first few days of its launch. When customers keep using the same product repeated ly, they get to understand the quality and satisfaction they get from the product. If the products are of low quality and with little satisfaction, consumers start avoiding the products. This way, sales start diminishing, as other superior brands, regardless of whether they have a good appearance or not. Thus, image is not everything in the long run, as quality and satisfaction will at the end of the day prevail. 2. Philosophers’ Tool Kit Logic versus Rhetoric The iPod has a fun game that a person can play with close friends. The game allows a person to imagine and guess the songs that would probably be on the most played playlist of the famous people. By imagining about the most famous people in the world, it makes them appear to be closer and make them more real. It is a fact that the game has been installed in the iPod, and perfectly serves its intended purpose of imagining worlds’ famous people and what they might be playing in their iPods, but it is rhetoric tryin g to make them appear closer. It is just a fantasy, may be a hoax that the people could be anywhere close in the region. This is just a game and there is no reality associated with the game, as people play it for fun only (Wittkower, 2008). Explanations It is factual that we live in a designed world, with everything that we use being a design by another person. The design takes the philosophical commitments of everyday life, and not random designs. Every design however took