Lewinsky vs Clinton Essay Example For Students

Lewinsky versus Clinton Essay Maybe the greatest presidential outrage since the Nixon organization became visible in January 1998. This is the point at which the now scandalous Monica Lewinsky first showed up on our TVs. The American populace didn't know Ms. Lewinsky until the outrage broke. After the media was educated regarding the exercises between President Clinton and Monica Lewinsky the generally secret lady was immediately the subject of discussion everywhere throughout the world. The goal of this paper isn't to make sense of who was correct or wrong in the embarrassment, the thinking behind it is to show how the broad communications shapes and executes our own thoughts and conclusions about individuals. Each supposition we have is some way or another identified with who and what we see around us. How these things are depicted on TV or in magazines impacts our general disposition towards them. Much of the time we have just the media to depend on when finding out about specific occasions. Some of the time y ou can check more than one source to hear an alternate point of view, yet a bigger number of times than not the general picture created by all media foundation of an individual or occasion is fundamentally the same as. In this sense it is exceptionally hard once in a while to get a reasonable viewpoint of the events. The perspectives that the American open has towards Bill Clinton and Monica Lewinsky have been legitimately influenced by how the broad communications depicted every person. Susan Douglas book Where The Girls Are is an impression of exactly how controlling the broad communications is over the feelings and thoughts of the individuals that it comes to. Douglas discusses the manners by which the broad communications shapes a people character. She centers around the impacts that the media has on ladies as they experience childhood in America. In the event that this is valid, at that point maybe Monica Lewinsky was molded so that she felt committed to yield to the presidents wishes of having a relationship. After the embarrassment broke the media at that point continued to shape the publics assessment of Ms. Lewinsky. It is simple for our suppositions to be influenced in the event that we know nothing about the subject or person. One spot that is close to difficult to avoid general society and media is the White House. Bill Clinton has been tormented by embarrassment since going into the White House in 1992. As the Lewinsky embarrassment started President Clinton was simply recuperating from the Whitewater outrage. Before Lewinsky, Clinton was blamed for having a sexual relationship with Gennifer Flowers while he was the legislative head of Arkansas. Clinton denied these reports during his 1992 crusade. In any case, in an affidavit a couple of years after the fact the president confessed to taking part in an extramarital entanglements with Flowers. Paula Jones who worked for him while he was representative likewise sued Clinton. Jones questioned that Clinton rewarded her unreasonably after she would not have a sexual relationship with him. In spite of these rehashed embarrassments Mr. Clinton has kept up a genuinely strong response from the predominant press. I emphatically feel that Clintons absence of respo nsibility is because of the way that the majority of the outrages that he has been engaged with relate to sexual associations with ladies. The male overwhelmed media depicts this in a carefree manner. Then again, the females associated with these embarrassments have been portrayed as treacherous skanks searching for a major payday. Conflicting to Clintons past is that of Monica Lewinsky. Monica experienced childhood in Beverly Hills California. Her dad possessed a chain of malignant growth treatment centers. While investigating the portrayals that those near Ms. Lewinsky have, a totally different individual is uncovered. Monica is incredibly, lively and charming and has huge thoughts and regardless of what task you give her, she gets included and goes to it, said her father, Dr. Bernard Lewinsky. Richard Makoff, Lewinskys previous dean, stated, I recollect her being a pleasant child and quite typical youngster. The main extra-curricular movement she was engaged with was melody. Moni ca moved on from Lewis and Clark College in Portland, Oregon in May 1995. The accompanying summer, Monica showed up at the White House as an understudy (Aiken). The media has demonstrated Monica Lewinsky in a very surprising light than her dad and

Importance of Applied Skills in Workplace

Toni Morisson's tale The Bluest Eye is about the life of the Breedlove family who dwell in Lorain, Ohio, in the late 1930s (where Morrison herself was conceived). This family comprises of the mother Pauline, the dad Cholly, the child Sammy, and the little girl Pecola. The tale's point of convergence is the little girl, an eleven-year-old Black young lady who is attempting to vanquish a session with self-loathing. Ordinary she experiences bigotry, from the White individuals, however for the most part from her own race. In their eyes she is excessively dim, and the obscurity of her skin by one way or another shows that she is mediocre, and as per every other person, her skin makes her much uglier. She believe she can conquer this clash of self-loathing by acquiring blue eyes, however an extraordinary blue. She needs the bluest of the blue, the bluest eye. Pecola Breedlove is an honest young lady who, as exceptionally other small kid, didn't request to be conceived in this brutal world. It is awful enough that for all intents and purposes the entire world rejects her, however her own folks are liable of dismissal too. Her own dad, who is continually smashed, explicitly attacks his little girl more than once. The first occasion when he has sex with his little girl, he leaves her marginally oblivious, and lying on the kitchen floor with a blame covering her slight, limp, preteen body. Whenever he plays out a similar demonstration, yet this time he impregnates her. Obviously, the child is lost. This is clearly not an affection a dad ought to be imparting to a little girl. This demonstration shows scorn in the most noticeably awful manner. Her mom's dismissal is unobtrusive yet powerful. When Pecola reveals to her mom about the attack, Mrs. Breedlove doesn't trust her own fragile living creature and blood. Pecola calls Pauline Mrs. Breedlove as opposed to calling her mom. Permitting this, Mrs. Breedlove shows that unwittingly she doesn't recognize Pecola as her girl, and Pecola doesn't admit Pauline as her mom. Separation is very apparent in this purported mother-girl re... Free Essays on Toni Morisson's The Bluest Eye Free Essays on Toni Morisson's The Bluest Eye Toni Morisson's tale The Bluest Eye is about the life of the Breedlove family who live in Lorain, Ohio, in the late 1930s (where Morrison herself was conceived). This family comprises of the mother Pauline, the dad Cholly, the child Sammy, and the little girl Pecola. The tale's point of convergence is the little girl, an eleven-year-old Black young lady who is attempting to vanquish a session with self-loathing. Ordinary she experiences bigotry, from the White individuals, however generally from her own race. In their eyes she is excessively dim, and the haziness of her skin by one way or another shows that she is mediocre, and as indicated by every other person, her skin makes her considerably uglier. She believe she can defeat this clash of self-loathing by acquiring blue eyes, however an extraordinary blue. She needs the bluest of the blue, the bluest eye. Pecola Breedlove is an honest young lady who, as other little youngster, didn't request to be conceived in this remorseless world. It is terrible enough that basically the entire world rejects her, however her own folks are liable of dismissal too. Her own dad, who is continually tanked, explicitly attacks his little girl more than once. The first occasion when he has sex with his little girl, he leaves her marginally oblivious, and lying on the kitchen floor with a blame covering her delicate, limp, preteen body. Whenever he plays out a similar demonstration, yet this time he impregnates her. Obviously, the infant is prematurely delivered. This is clearly not an adoration a dad ought to be offering to a girl. This demonstration shows scorn in the most noticeably terrible manner. Her mom's dismissal is unpretentious yet strong. When Pecola discloses to her mom about the attack, Mrs. Breedlove doesn't trust her own fragile living creature and blood. Pecola calls Pauline Mrs. Breedlove as opposed to calling her mom. Permitting this, Mrs. Breedlove shows that unknowingly she doesn't recognize Pecola as her girl, and Pecola doesn't admit Pauline as her mom. Separation is very apparent in this supposed mother-little girl re...

A Week in the Life Adriana Popa COLUMBIA UNIVERSITY - SIPA Admissions Blog

A Week in the Life Adriana Popa COLUMBIA UNIVERSITY - SIPA Admissions Blog Were featuring  a new mini series,  A Week in the Life,  to highlight all of the wonderful experiences our students have had in the program. Adriana Popa, MIA 16 Hometown: Pitesti, Romania Concentration: International Security Policy Specialization: International Conflict Resolution Fun fact about myself: I lose balance when I sneeze or blow my nose. Monday, MorningJoseph Stiglitz, pictured, (Nobel Prize in Economics, and former senior vice president and chief economist of the World Bank) and Jeffrey Sachs (special adviser to two UN SGs, and author of three NYTimes bestsellers) are guest speakers in my Conceptual Foundations class. I am tempted to run and ask them for autographs at the end of class. These are the guys I read in college, and they teach at Columbia. I turn around and see two of my friends also taking photos of them. #IRgroupies Monday, AfternoonI’m done with classes for today at 2:00 p.m., and I run to the UN, where I’m working at the UNDP on decentralization and local governancecontinuing the work I did with them over the summer in Jordan. Tuesday, AfternoonAfter class, stat lab and a quick lunch, I set up for the mock negotiation on the Malian crisis and security of the Sahel for my Contemporary Diplomacy class. John Hirsch, the professor, is a former U.S. ambassador with 32 years of experience in the U.S. Foreign Service. He now works for IPI (the International Peace Institute). He is an inspiration and a valuable resource as I prepare for a career in diplomacy myself. Wednesday, AfternoonAfter my campus job in the Admissions Office is done for the day, I join my friends, writers/journalists Tara Isabella Burton and Rebecca Baldridge, for one of Vica Miller’s literary salons for a wonderful few hours of art and discussion. Thursday, MorningIn the morning, I go to my weekly flying class. I’m in much better control of the plane after several months of practice. Thursday, AfternoonI drive way too fast from Republic Airport back to Manhattan, to change and make it to an event with Kofi Annan, where SIPA students have access thanks to Professor Elisabeth Lindenmayer. We all get to take a photo with him at the end. Friday, MorningI skip ballroom dancing practice, despite the approaching competition, to make it to fencing class, which I’ve skipped for the past three weeks because of midterms. Friday, EveningAn unexpected stat homework session pops up, as my homework partner was able to make the TA’s office hours and insists on completing the homework tonight, before he has to fly to a conference this weekend. So we meet in Lehman. Three hours later, I finally leave campus. Saturday, MorningI look through the fridge and find enough stuff to make caviar blinis. Saturday, AfternoonMy SO surprises me with tickets to Breakfast at Tiffany’s on Broadway. Sunday, MorningI wake up to my Audrey poster, Vosges truffles and my favorite flowers. Sunday, MorningReady for a new week!

Essay on Far Beyond Everyday Superstitions - 1073 Words

Far Beyond Everyday Superstitions Each day my grandfather has an impulse to touch his shoulder, then his nose, and after these actions are accomplished he touches his ear. He does these actions each and every time he says hello to a human being. It is as if he is a coach on the third-base line signaling a runner to steal home. He doesn’t know why he does these actions; he just does. He has on obvious reason and trys not to do them, but each time they come back. My grandfather feels ashamed of his actions and does not want anyone to know of them. He has other impulses as well. He turns off light switches with his thumb, only his thumb. My grandfather was diagnosed with the Obsessive-Compulsive disorder twenty years ago. The†¦show more content†¦Americans need to become more aware of how it effects ones life, due to the surprisingly high number of people that have symptoms of it. Obsessive-Compulsive Disorder is seemed to be an inherited condition. Family combinations are very common. Such as: a daughter inheriting it from her mother, daughter from her father, and mother and son. Father-son combinations are most common (Dumont, 143). These combinations may share the same OCD or an entire different one, cases vary. It may appear at the same age or at a different one, again cases differ. The Obsessive-Compulsive Disorder is hard to diagnosis. On average, people with OCD see three to four doctors and spend over 9 years seeking treatment before they receive a correct diagnosis. Studies have also found that it takes an average of 17 years from the time OCD begins for people to obtain appropriate treatment. (11/28, http://www.ocfoundation.org/ocf1010a.html). Since OCD is hard to diagnosis treatment is trial and error, or based on past patients. Many humans have superstitions, so how can one know what is only a superstition or a serious disorder? Psychologists are still wary about the biological circuits for this disorder. They believe a patient who has the disorder has lost one’s sense of truly knowing something. The loss of the circuits that control the sense of knowing and basic behaviors: safety, grooming, attack, etc. These circuits might not work for the victims ofShow MoreRelatedEssay on Cats Do NOT Cause Bad Luck1749 Words   |  7 Pages What is superstition? According to The Little Oxford Dictionary, superstition is belief in the existence or power of the supernatural; irrational fear of the unknown; a religion or practice based on such tendencies; widely held but wrong idea. Let us examine that definition in depth. First, there is belief in the existence or power of the supernatural. This means that there is believed to be some force that can influence the events on the Earth. Second, there is irration al fear of the unknownRead MoreAncestral Spirits : A Important Part Of Traditional Zulu Beliefs1179 Words   |  5 Pagesbring either good or bad omens to the current living Zulu. Offerings and sacrifices are made to the ancestral spirits with hopes of the spirits bringing them protection, good health, and happiness. Traditionally the Zulu associate anything that is beyond their understanding with magic. According to amadlozi all bad luck and illnesses are caused by ancestral spirits using magic and spells. Zulu who are believed to have received an illness or bad omens are immediately sent to the sangoma who is aRead MoreLi in Confucianism Essay1109 Words   |  5 Pageshuman agents and manifesting the civilized and cultured patterns of behavior developed through generations of human wisdom. Li embodied, for him, the ethical core of Chinese society. On the other hand, Confucius applied the term ritual to actions beyond the formal sacrifices and religious ceremonies to include social rituals: courtesies, accepted standards of behavior and social relationships. He saw these time-honored and traditional rituals as the basis of human civilization, and felt that onlyRead MoreOdyssey Archetype Essay996 Words   |  4 Pagesâ€Å"The usual hero adventure begins with someone from whom something has been taken, or who feels there is something lacking in the normal experience available or permitted to the members of society. The person then takes off an a series of adventures beyond the ordinary, either to recover what has been lost or to discover some life-giving elixir. Its usually a cycle, a coming and a returning.† This quote is quite relevant to Odysseus because he lost his wife for twenty years and while he was tryingRead MoreThe Odyssey Archetype998 Words   |  4 Pagesâ€Å"The usual hero adventure begins with someone from whom something has been taken, or who feels there is something lacking in the normal experience available or permitted to the members of society. The person then takes off an a series of adventures beyond the ordinary, either to recover what has been lost or to discover some life-giving elixir. It s usually a cycle, a coming and a returning.† This quote is quite relevant pg 2 to Odysseus because he lost his wife for twenty years andRead MoreModels of Health1284 Words   |  6 Pagesunrealistic, and that including the word â€Å"complete† in the definition makes it highly unlikely that anyone would be healthy for a reasonable period of time. ÃÅ"stà ¼n Jakob. 2005 Although compared to the biomedical model of health the social model goes beyond purely physical health, the social model is socially constructed this means that it is time and place dependant and takes a more holistic view when it comes to health, this means that it takes the whole person and surroundings into account comparedRead MoreThe Role of the Roman Catholic Church During the Enlightenment1570 Words   |  7 Pagesperiod, the most influential and conservative institution of Europe, the Roman Catholic Church, was forced into direct confrontation with these changing ideals. The Church continued to insist that it was the only source of truth and that all who lived beyond its bounds were damned; it was painfully apparent to any reasonably educated person, however, that the majority of the world’s population were not Christians.2 In the wake of witch hunts, imperial conquest, and an intellectual revolution, the RomanRead More Nathaniel Hawthorne: No Ordinary Author Essay 3147 Words   |  13 Pagesdictating society is not only boring but dangerously ordinary.      Ã‚  Ã‚  Ã‚  Ã‚   In Nathaniel Hawthornes stories, like many Romantic stories, the characters are ordinary people with superstitious beliefs.   In Young Goodman Brown, Goodman Brown is an everyday Salem citizen.   He faces many of the problems tackled by other New England Puritans.   He has a lapse in faith and is posed with the dilemma of facing the devil.   According to the devil, though, he is not alone in his doubts.   I have a very generalRead MoreSikhism Essay1459 Words   |  6 Pagesnear Sultanpur. When he re-emerged, he announced that god was beyond outward religious distinctions and that what matter was to everyone to be a truly devout follower of his or her own faith. He is responsible for the saying There is no Hindu; there is no Muslim which has become one of the pillars of Sikhism. (Hopfe-189) He spent the rest of his life teaching, writing hymns which his muslim companion set to music, and traveling as far as Srilanka, Baghdad and Mecca to discuss r eligion with MuslimsRead MoreHilary Putnams Reason, Truth, and History: An Analysis3800 Words   |  15 Pagesthe side of those historical philosophers and contemporary religious apologists that suggest a legitimate divide exists between the body and what is considered the mind, she does nevertheless err because she begins from a position that assumes a far greater divide between the individual and the rest of existence, to the point that . By the end of her chapter on the mind and body Putnam does seem to realize that the problems she is pointing out are really problems with language, but she treats

Managing Groups and Leading Teams Free Essay Example, 2000 words

Organizational capacity is a concept that has received considerable attention from the public and nonprofit management literature over recent several years. Capacity entails an organization ability of realizing its goals. Capacity has been of absolute attention to scholars interested in understanding the variables that influence the organizational performance (Christensen and Gazley, 2008). The conceptual framework reflects on situational leadership theory transformational and transactional leadership styles. For the purpose of this paper, employee focused leadership refers to the decisions and actions of organization-based managers who in directing their organization and decisions, affect the employee capacity on the organization’s performance. The style of leadership influences the organizations ability. An effective organizational leader selects the leadership style that positively affects company’s ability to increase its performance. The literature review contains the analysis of the relationship between leadership style and organizations function. The review of the literature discusses the relationship between transactional and transformational leadership styles and the organizations reaction to the style. Organization’s leadership styles within situational leadership theory The administration role is essential to improving the organization performance through leadership style and organizations capacity. We will write a custom essay sample on Managing Groups and Leading Teams or any topic specifically for you Only $17.96 $11.86/pageorder now Situational theories of leadership encourage interactions among leaders, subordinates, and forces within the organization. Effective situational leadership diagnoses the forces in a particular organization and a leadership style that fits the specific situation. The challenge of situational leadership is that in practice, leaders who know the forces in operation in a specific position must also have the ability to modify their leadership style to cope with the changes in the work environment Situational leadership style The section reviews the synthesis of the leadership styles defined as the situational theory to explain the flexibility of the superior’s choices. The use of combined leadership styles creates a tool for the leader. Blasà © and Blasà ©, (1999) noted that situational leadership theory provides the superiors with transactional and transformational tools to ensure the best interest of the organization that focuses on employees effectiveness. According to Bertocci, (2009), the four situational models of leadership are similar because they look at the dynamics of leadership rather than the traits or behavior.

Blackberry Free Essays

The product that we have chosen Is Blackberry smartened. The term BlackBerry refers to a line of wireless handheld devices and services designed and marketed by BlackBerry Limited, formerly known as Research In Motion Limited (RIM). Target Markets: Its target markets are Business professionals who opt for high security text messaging and E-mails. We will write a custom essay sample on Blackberry or any similar topic only for you Order Now Productivity of BlackBerry and why It has Targeted the business professionals: During the early 20005, Research In Motion’s Blackberry’s were the most popular smartness In the world; since then, though, RIM’s market hare In the Industry has been eaten up by Apple’s Phone and Google’s Android. Still, the BlackBerry remains a popular model amongst business professionals, as It offers not only a fast and powerful processor, but also Blackberry’s Enterprise Services. This corporate email system makes it easy and convenient for professionals on-the-go to connect to their respective corporate email accounts and is undedicated by other major smartened lines like the phone and Android. Visualize and risk taking strategy: Blackberry main strategy is how secure the customer data and E-mails with this agenda they mainly targeted the business professionals which can be called as a Niche market . With the development of new technology and o. The Android smart phones and phone devices which made the technology user friendly with millions of APS. These Android mobiles and phone has targeted each and every individual right from students who are interested in playing games but also the business professionals by integrating and synchronizing treachery in Motion’s future grows iffier each quarter as it signs on fewer new customers and has had to discount large numbers of BlackBerry smartness and Playback tablets to clear inventory. The company revealed today that its revenue dropped 25 percent in the last fiscal quarter versus a year earlier, a decrease of $5. 6 billion. RIM executives said they were willing to explore other business models, such as licensing all or some BlackBerry technologies to other companies. Some Investors have suggested that RIM license or sell access to Its secure messaging network or Its BlackBerry Messenger instant messaging service. RIM has licensed there IBM services and made the app available In android and Los this made the Blackberry unique. Santos Krishna Surest shogun Blackberry By Crackerjacks messaging and E-mails. Productivity of BlackBerry and why it has Targeted the business professionals: During the early sass, Research in Motion’s Blackberry’s were the most popular smartness in the world; since then, though, RIM’s market share in the industry has been eaten up by Apple’s phone and Google’s Android. Still, the BlackBerry remains a popular model amongst business professionals, as it offers not only a fast and powerful processor, but also BlackBerry’s Enterprise agenda they mainly targeted the business professionals which can be called as a phones and ‘phone devices which made the technology user friendly with millions of PlayBook tablets to clear inventory. The company revealed today that its revenue as licensing all or some BlackBerry technologies to other companies. Some investors have suggested that RIM license or sell access to its secure messaging network or its services and made the app available in android and ISO this made the Blackberry How to cite Blackberry, Papers

Market Strategies Promotional Activities †Myassignmenthelp.Com

Question: Discuss About The Market Strategies Promotional Activities? Answer: Introduction Marketing plan is a complete plan about all the activities that is prepared by the entrepreneurs, when they introduce new products and services in respective market. It includes all the related aspects, which are needed for bringing a product or service in the market (Morden, 2016). An organization includes various aspects in this, like; objectives, target market, market segmentation, market strategies and other promotional activities. This report includes the description about an Australian Airlines, i.e. Jetstar Airways. It is a low cost airline in Australia. The company is introducing low cost services for the people, who cannot afford the air traveling expenses. This report includes some components of marketing plan for companys products and services, like target market and marketing strategy of the company. The organization is implementing various effective strategies to promote the products in the market and all over the world. It is expanding its business operations in interna tional markets. Company Background Jetstar Airways Limited is an Australian airline, which is established in the year 2004. The organization is headquartered in Melbourne, Australia and offers low-cost airline services to its potential customers. It has launched its first local flight and promoted Magda Szubanski in the character of Julie the Jetstar girl as the symbol of the organization. The company is offering value based services globally. This is a wholly owned subsidiary of Qantas and formed in response to the competition and challenges posed by another low-fare airline, i.e. Virgin Blue. The airline runs a widespread local network and international services as well from its chief base, i.e. Melbourne Airport, Australia. Qantas established Jetstar airways in the year 2003 as its low-fare operations subsidiary (Jetstar, 2017). It has developed to work as one of the biggest airlines in Australia. It also operates its operations in domestic market of New Zealand. The organization is well-known for its low fares, every day to different locations. It has won various valued awards, like; Best Brand Experience for Low Cost Carrier in 2006 and Best Low Cost Airline in 2007. This airline carries approximately 8.5% of all the passengers travelling in or out of Australia. Like its parent company, it also has the competition with Virgin Australia and its low-cost subsidiary, i.e. Tigerair Australia. Through this subsidiary, Qantas has shares in other sister airlines, like; Jetstar Japan, Jetstar Asia Airways and Jetstar Pacific Airlines (Jetstar, 2017). The Australian airline industry is facing an intense competition due to entry of low cost airline, like; Jetstar Airways. It has strengthened the battle for occupancy rates and market share in Australian airline industry. The company is enhancing the customer loyalty by developing effective marketing strategies. It is the major key to survive in competitive aviation industry in Australia. Jetstar Airways has offered sub-par financial performance in nowadays because of customer complaints about poor quality services. Currently, Jetstar is working as one of the largest players in the low-fare airline segment in the country with fleet size of 44 aircrafts and 1900 flights weekly (Shaw, 2016). The organization has its presence in all major routes and 50 global markets through Asia Pacific region. Now, the flights of Jetstar fly to and from 19 Australian local and 17 long and short-haul international destinations. Currently, it is on third rank in largest airlines by market share in local aviation industry and in the list of top five international airlines in terms of capacity share. It is serving different international routes to and from Australian airport. Regardless of its low-cost policy, the organization provides a limited number of linking services without via baggage checking, however it has altered since the international airlifts started in November 2006. The organization has added the baggage connectivity facility as a service for the local flights connecting overseas flights. As a subsidiary of the Quatas, Jetstar Airways offers more international and local flights in comparison to other airline player in Australia country. It has flown 75 million people since its launch in the year 2004. Product/Service Description The introduction of Jetstar is the part Qantas two brand strategy. Under this strategy, the company has two brands, i.e. Qanats and Jetstar Airways. One offers finest full-service market and Jetstar offers low-cost services (Anderson, Narus Narayandas, 2009). Under its services, Jetstar offers to select the seat of their choice and it has become first airline in Australia, which allows the travellers to choose their seats on booking. Products and service offerings of Jetstar Airways are aimed to fulfill the changing needs of customers. The organization offers a right fare type for its customers. Moreover, Jetstar offers a simple service that is exposed to the core for reducing the costs and prices and enhance the value for customers. Under its services, the customers get a flight and minimal baggage at its lowest (Armstrong, Kotler, Harker and Brennan, 2015). The company is using effective marketing strategies and market segmentation for promoting its services among Australian Market and all over the world. The organization has expanded its services to various countries, like; New Zealand, Asia Pacific region etc. This airline has a codeshare contracts with various airline organizations, such as; Jin Air, Qantas, American Airlines, Emirates, Japan Airlines, LATAM Chile etc. The services of company are very effective and unique from other airlines. It is offering the airline services on low fare. For the promotion of these services, company is adopting and implementing various effective marketing strategies and targeting a market that is profitable for the company (Belobaba, Odoni, and Barnhart, 2015). The next paragraphs of this report include the discussion about the target market and marketing strategies of Jetstar Airways. Target Market Target market is a market, where an organization wants to offer its products and services and it consists of different set of customers for whom it puts additional marketing efforts. Identification of the target market is an important step in creating a marketing plan. A target market can be determined by considering different factors, like; demographic, psychographic, geographic and purchasing power of the people. Jetstar Airways is targeting the independents, which are 34% more likely to fly. Moreover, the company is targeting the residents of Victoria, Queensland and New South Wales, which are 7.6% possibly to go on an overseas holiday (Bradley Grant, 2015). In target market of company, household is exposing a higher than average income is more to fly with Jetstar Airways. In introducing this service, company is primarily targeting the people, who cannot afford travelling with higher fare airline. Market Segmentation Market segmentation is the process, in which a company segments the overall market on the basis of some specific characteristics, like; demographic, behavioral, psychographic and geographic characteristics. In its marketing plan, Jetstar is also emphasizing on these characteristics to target the market, so that it can promote its services in effective manner (Forgas, Moliner, Snchez and Palau, 2010). Geographic Characteristics: In context of geographic characteristics, Jetstar is selecting different locations for offering its products, like; New Zealand, Australia and Asia Pacific Region (Lawton, 2017). Psychographic Characteristics: Jetstar is targeting the people on the basis of socio-economic characteristics. In this process, it is offering its products to low and middle class people with the moderate income level. This is the primary market segment, on which company focuses (Fu, Lei, Wang and Yan, 2015). Demographic Characteristics: In this type of characteristics, Jetstar is emphasizing on the age group of 18 to 30 year olds, who have low and middle level income capacity. Company is pursuing the low fare operations, so it is also an important market segment for the company (Jarach, 2017). Behavioral Characteristics: In this context, the organization is targeting the occasion segmentation, in which it is targeting short distance or some minute flights, which do not need the benefits, which other airline organizations provide, such as; business class, meals etc. Marketing Strategy Marketing strategy is an organizational practice that incorporates marketing and other objectives in a plan (Homsombat, Lei and Fu, 2014). A marketing strategy is stated to be effective when it is implemented for market research and focused on related marketing mix for earning significant revenues and profits. It will assist the firm in maintaining its growth and business environment. In addition, the marketing strategy can accounted as the basis of a marketing plan. It plays a vital role in achieving the objectives of company. In this case, Jetstar is implementing various effective marketing strategies, which will assist the organization in creating awareness about its services. It will help the organization in enhancing its market coverage and market share. A marketing strategy of the company can serve so many benefits. For having these benefits, Jetstar is adopting several marketing strategies to achieve these benefits (Jiang, 2013). There are various strategies and marketing mix, which are adopted and implemented by Jetstar in promoting its airline services to its target market. These strategies are stated below; Jetstar is an Australian airline that aimed to offer low-cost airline services both at local and international level. By adopting the effective marketing mix strategies, the organization can successfully implement the strategies to ensure the brand image, which it has been sustained for providing best quality services. Marketing Mix The products of Jetstar are the airline and transportation services to fulfill the needs of low and middle class customers. The company is helping the people in reaching to their destinations by their flights. The company is offering low-fare flights with the best quality services for low to middle income level people (Kachaner, Lindgardt and Michael, 2011). As it is wholly owned subsidiary of Qantas, so its fleets are luxurious, that provide comforts and good features. The major feature of their services is that people can choose their seats at the time of booking tickets. Price Price is a major component in development of a marketing plan. Jetstar offers different packages for different income level customers. The major reason for introducing Jetstar airline is offering low-fare flights with some extra facilities. Furthermore, competition is also an important factor that determines the pricing strategies and policies of a company (Peppard and Ward, 2016). Place There are two ways, i.e. direct and indirect, by which an organization can gain advantage in distributing the products and services to the customers. Jetstar is selling its services in different locations, like; Australia, New Zealand and Asia Pacific region. Through its flights, people are traveling in or out of Australia. It is selling its tickets at ticket counter at airport and on their website (Pearson and Merkert, 2014). Promotion Promotion is the activities, which makes the organization able to advertise and communicate its services to the target market and customers. Jetstar has set up links with advertising agencies, so it is very easy to connect with its customers. Along with this, the company is promoting its products on modern platforms, like; social media networking sites. The company is using different marketing tag lines for enhancing its marketing promotion, like; Jetstar girl and All day everyday low fares. The major reasons behind success of its marketing campaign are these statements, which saw it as developed airlines for Australian flyers (Kleymann and Serist, 2017). The promotional activities of the company are enhancing the usability and access of its services. Thus, these marketing strategies will assist the organization in increasing its presence among its customers. Jetstar should adopt new and effective strategies to deal with the intense competition in the Australian aviation industry. Conclusion Thus from the above analysis, it can be concluded that marketing and promotional activities play a significant role for any organization, when it comes to introduce its new products and services. These activities can assist the organization establishing its brand reputation in the market and among customers. The above report includes the analysis about Jetstar Airways. Jetstar Airways is a famous airline with its low-cost operations. It serves the customers and business travellers with its transportation services in Australia and other countries. The report includes the background of company and description about its products and services. Moreover, it describes the target market and market strategies of Jetstar airlines. The above analysis concludes that the organization is adopting and implementing effective strategies and marketing tactics to enhance its brand image in the respective market. Furthermore, it is hereby recommended that the organization should include some market campaign in promotional activities. It should implement more effective strategies to reach to its target market. These steps will assist the organization in increasing its presence in market and among customers. References Anderson, J. C., Narus, J. A., Narayandas, D, 2009, Business market management: Understanding, creating, and delivering value. Pearson Prentice Hall. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction. Pearson Education. Belobaba, P., Odoni, A. and Barnhart, C. eds., 2015.The global airline industry. John Wiley Sons. Bradley Grant, 2015,"Regional shake-up: Jetstar to break Air New Zealand's domestic stranglehold".The New Zealand Herald. Forgas, S., Moliner, M.A., Snchez, J. and Palau, R., 2010. Antecedents of airline passenger loyalty: Low-cost versus traditional airlines.Journal of Air Transport Management,16(4), pp.229-233. Fu, X., Lei, Z., Wang, K. and Yan, J., 2015. Low cost carrier competition and route entry in an emerging but regulated aviation marketThe case of China.Transportation Research Part A: Policy and Practice,79, pp.3-16. Homsombat, W., Lei, Z. and Fu, X., 2014. Competitive effects of the airlines-within-airlines strategyPricing and route entry patterns.Transportation Research Part E: Logistics and Transportation Review,63, pp.1-16. Jarach, D., 2017.Airport marketing: Strategies to cope with the new millennium environment. Routledge. Jetstar, 2017, Flights to Australia, retrieved from https://www.jetstar.com/au/en/cheap-flights/australia. Jetstar, 2017, Cheap Flights, retrieved from https://www.jetstar.com/au/en/cheap-flights. Jiang, H., 2013. Service quality of low-cost long-haul airlinesThe case of Jetstar Airways and AirAsia X.Journal of Air Transport Management,26, pp.20-24. Kachaner, N., Lindgardt, Z. and Michael, D., 2011. Innovating low-cost business models.Strategy Leadership,39(2), pp.43-48. Kleymann, B. and Serist, H., 2017.Managing strategic airline alliances. Routledge. Lawton, T.C., 2017.Cleared for take-off: structure and strategy in the low fare airline business. Routledge. Morden, T., 2016.Principles of strategic management. Routledge. Peppard, J. and Ward, J., 2016.The strategic management of information systems: Building a digital strategy. John Wiley Sons. Pearson, J. and Merkert, R., 2014. Airlines-within-airlines: A business model moving East.Journal of Air Transport Management,38, pp.21-26. Shaw, S., 2016.Airline marketing and management. Routledge.